Introspective and magnificent, respectful and quiet, so are the mountains.

Strong and vivid colours stand in contrast to nature tones, like brown, olive and curry. There isn’t anything more beautiful and inspirational, than shapes and colours that come from nature. So this new edition arose, characterised by a marked attention to details, and a relaxed elegance. All, filtered through simpelthen´s iconic and minimal design.

simpelthen goes Helvetas – Collaboration with Helvetas Switzerland

Starting from May 2020, we present in our store in the Zweierstr. 38 in Zürich, the collection born from a collaboration with Helvetas Switzerland. All designs are exclusive, made out of fair-trade and GOTS certified jersey and cotton. The collection, minimalistic and casual in the style, has been produced in olive, night blue and off-white.

Your daily simpelthen

Clients and friends become simpelthen testimonials. simpelthen in the daily life. Same-same, but different!

refined. reduced. simpelthen by Simone Klemm

unique. combinable.

My collection consists of individual editions. Of unique treasured pieces. simpelthen is minimalist. Modern design. Reduced to the essentials. In high-quality, beautiful fabrics. Handmade in Ticino. Can be combined again and again. Always fascinating.

enduring. close.

This durability can be found in every detail of simpelthen: as an experienced designer I conceive and develop every single piece with my team. In Zurich. In the immediate vicinity. With the shortest possible distances. From the idea to the cutting of the cloth. From the fitting to the purchase.

exquisite. cool.

My designs enjoy the ideal setting at their new store on Zweierstrasse in Wiedikon. Conceived by Gasser Derungs, our boutique invites you to experience its ambience. In a relaxed atmosphere. To explore. To try on our elegant and cool looks. Incomparable. Unforgettable.